Publications
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Cohen, Joel B., “Playing to Win: Marketing and Public Policy at Odds over Joe Camel,” Journal of Public Policy and Marketing, Vol. 19(2), Fall 2000
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O’Hegarty, Michelle, et at., “Young Adults’ Perceptions of Cigarettes Warning Labels in the United States and Canada,” Public Health Research, Practice and Policy, Vol. 4, No. 2, April 2007
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Cummings, K. Michael et al, “Consumer Acceptable Risk: How Cigarette Companies Have Responded to Accusations That Their Products Are Defective,” Tobacco Control, 15; 84-89, December 2006
